Pepsi Max has extended its partnership with football-themed video game EA Sports FC for a third year.
To celebrate, it has launched an on-pack promotion across limited edition Pepsi Max x EA Sports FC 26 cans and bottles.
Players can redeem unique codes to unlock in-game content and rewards, available until 28 December 2025.
To launch the partnership, brand ambassadors Sir David Beckham and footballer Lauren James celebrate Pepsi Max’s role as the “ultimate silverware” for gamers in a short film.
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