Takis is bringing a new dimension to snacking with the launch of the winter edition Takis Churro Charge, a cinnamon-sugar flavour tortilla snack with zero heat.
Takis Churro Charge aims to broaden the brand’s appeal by tapping into several key consumer trends including the rise of ‘swalty’ (sweet and salty) snacking, the growing popularity of cinnamon flavours and the willingness of consumers to trade up to more exciting snacks.
Takis Churro Charge is available in 55g PMP, 100g and 180g formats, to support the launch Takis is investing in a comprehensive consumer and trade activation programme including social media, creator partnerships, sampling, point-of-sale and seasonal merchandising. The campaign will encourage consumers to enjoy Takis Churro Charge across both hot and cold indulgence occasions, from festive gatherings and ‘big nights in’ to ice cream pairings and everyday snacking moments.
“Consumers continue to seek out new and memorable snacking experiences, particularly during the winter months when hosting, treating and sharing occasions increase,” says Marta Valles Sanchez, marketing director Takis Europe. ” Takis Churro Charge gives retailers something genuinely different to offer shoppers, combining strong consumer trends around cinnamon flavours and indulgence with a format that can drive incremental purchases throughout the season.”
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