All Walkers articles
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Product NewsDoritos and Stranger Things partner with party packs and spooky black garlic dip
Doritos and other Walkers packs are teaming up with Stranger Things ahead of its final series
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Promotional FeatureThe savoury snack strategy to supercharge seasonal sales
With savoury snacks popular in the months leading up to Christmas, convenience stores could potentially unlock an extra £17.8k in sales. Here’s some pointers to how this can be achieved.
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Promotional VideoHow strategic PMP placement builds shopper spend on snacks
Price-marked packs drive impulse buys and make up 62% of snack sales. Watch how smart placement boosts spend in this quick video guide.
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Product NewsWalkers adds two spicy new flavours to its classic line-up
Walkers has announced the launch of two flavours inspired by tastes from around the world
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NewsPepsiCo ‘Max Your Snacks’ highlights snacking sales opportunity for retailers
PepsiCo has unveiled a comprehensive ‘Max Your Snacks’ guide to help convenience retailers optimise their savoury snacks category, potentially increasing sales by 16% - equivalent to more than £17,000 per store
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Product NewsWalkers partners up for UEFA Women’s Euro 2025
Women’s Euro 2025 partners with Walkers on new 360 campaign
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Product NewsPepsiCo partners with XPO to target a million electric kilometres a year
New partnership aims to travel one million kilometres under electric power each year
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Product NewsPepsiCo’s That’s Nuts are promising innovation for the category
PepsiCo has launched a range of crisp-flavoured coated peanuts called That’s Nuts
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Product NewsQuavers to get even cheesier with new Red Leicester flavour
Cheesy snacks fans are in for a treat as a new Quavers flavour launches
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Product NewsWalkers Sensations sees new packs added to range
Walkers says it is making Sensations Roasted Chicken & Thyme flavour crisps available to more consumers
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Product NewsPepsico switches to sustainable ovens in Leicester Walkers factory
Pepsico now has three electric ovens at its Leicester site producing Wotsits, Monster Munch and more
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Promotional FeatureWhat is behind the surge in savoury snacking
In a category full of choice, meeting the appetite for innovation in snacks presents a significant opportunity to increase revenue for retailers – from capitalising on spicy snacks to implementing PMP formats.
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Product NewsWalkers and Warner Bros celebrate the launch of A Minecraft Movie
On-pack promotion for Walkers as much anticipated film is released
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Product NewsWalkers brings back Worcester sauce crisps – and adds a touch of ketchup too
Worcester Sauce crisps are getting a full relaunch alongside Ketchup in a Heinz tie-in
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Product NewsPepsiCo partners with Merlin to bring families to the snack aisle
PepsiCo is launching an on-pack promotion across Frazzles, Chipsticks, and Cheetos in collaboration with Merlin Entertainments
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Product NewsWalkers is heating up January with limited run spicy collaborations
Extra Flamin’ Hot is dropping three spicy product collabs for a very limited time
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Product NewsWin lunch every day for a year with Walkers
Walkers is bringing back its lunch campaign for the fifth year running with an on-pack promotion
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Product NewsWalkers Max offers footy fans tickets to the Champions League final prize
PepsiCo is reinforcing its commitment to football and enhancing fan experiences with its Walkers Max on-pack promotion
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Product NewsLimited edition Flamin’ Hot Walkers to spice up January
The Flamin’ Hot range will see a limited variant of the popular crisps on sale for just eight weeks
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Product NewsWalkers lights up savoury snacking with launch of Smokin’ BBQ Sauce flavour
Walkers is planning to bring excitement to snacking this summer with the launch of its Smokin’ BBQ Sauce flavour