All Walkers articles
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NewsCrunch time: Maximising snacking sales through efficiencies
A Pepsico category management trial at Spar Minster Lovell achieved 2% snacks sales growth by streamlining range complexity and improving fixture layout, proving even high-performing stores can benefit from expert guidance
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Product NewsDoritos and Stranger Things partner with party packs and spooky black garlic dip
Doritos and other Walkers packs are teaming up with Stranger Things ahead of its final series
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Promotional FeatureThe savoury snack strategy to supercharge seasonal sales
With savoury snacks popular in the months leading up to Christmas, convenience stores could potentially unlock an extra £17.8k in sales. Here’s some pointers to how this can be achieved.
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Promotional VideoHow strategic PMP placement builds shopper spend on snacks
Price-marked packs drive impulse buys and make up 62% of snack sales. Watch how smart placement boosts spend in this quick video guide.
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Product NewsWalkers adds two spicy new flavours to its classic line-up
Walkers has announced the launch of two flavours inspired by tastes from around the world
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NewsPepsiCo ‘Max Your Snacks’ highlights snacking sales opportunity for retailers
PepsiCo has unveiled a comprehensive ‘Max Your Snacks’ guide to help convenience retailers optimise their savoury snacks category, potentially increasing sales by 16% - equivalent to more than £17,000 per store
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Product NewsWalkers partners up for UEFA Women’s Euro 2025
Women’s Euro 2025 partners with Walkers on new 360 campaign
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Product NewsPepsiCo partners with XPO to target a million electric kilometres a year
New partnership aims to travel one million kilometres under electric power each year
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Product NewsPepsiCo’s That’s Nuts are promising innovation for the category
PepsiCo has launched a range of crisp-flavoured coated peanuts called That’s Nuts
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Product NewsQuavers to get even cheesier with new Red Leicester flavour
Cheesy snacks fans are in for a treat as a new Quavers flavour launches
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Product NewsWalkers Sensations sees new packs added to range
Walkers says it is making Sensations Roasted Chicken & Thyme flavour crisps available to more consumers
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Product NewsPepsico switches to sustainable ovens in Leicester Walkers factory
Pepsico now has three electric ovens at its Leicester site producing Wotsits, Monster Munch and more
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Promotional FeatureWhat is behind the surge in savoury snacking
In a category full of choice, meeting the appetite for innovation in snacks presents a significant opportunity to increase revenue for retailers – from capitalising on spicy snacks to implementing PMP formats.
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Product NewsWalkers and Warner Bros celebrate the launch of A Minecraft Movie
On-pack promotion for Walkers as much anticipated film is released
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Product NewsWalkers brings back Worcester sauce crisps – and adds a touch of ketchup too
Worcester Sauce crisps are getting a full relaunch alongside Ketchup in a Heinz tie-in
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Product NewsPepsiCo partners with Merlin to bring families to the snack aisle
PepsiCo is launching an on-pack promotion across Frazzles, Chipsticks, and Cheetos in collaboration with Merlin Entertainments
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Product NewsWalkers is heating up January with limited run spicy collaborations
Extra Flamin’ Hot is dropping three spicy product collabs for a very limited time
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Product NewsWin lunch every day for a year with Walkers
Walkers is bringing back its lunch campaign for the fifth year running with an on-pack promotion
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Product NewsWalkers Max offers footy fans tickets to the Champions League final prize
PepsiCo is reinforcing its commitment to football and enhancing fan experiences with its Walkers Max on-pack promotion
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Product NewsLimited edition Flamin’ Hot Walkers to spice up January
The Flamin’ Hot range will see a limited variant of the popular crisps on sale for just eight weeks