
The Wholesale Group (TWG) is leading the industry with its latest technology innovation, which will be transformational for its members, supplier partners and team, it says.
At its conference in Tenerife earlier this month, the group revealed how its groundbreaking Jake by ShopAI, believed to be the “world’s first email-native business intelligence platform with ephemeral analytical workspaces.”
Explaining the development, Tom Gittins, joint managing director at TWG, said: “We recognised that teams can spend their entire day on email, but when using traditional business intelligence tools, they have to access data via separate platforms, which creates friction and reduces adoption.
“With Jake however, members can now email questions about their purchasing patterns, supplier pricing comparisons or trading opportunities and receive instant analysis in the same thread.
“Instead of accessing dashboards, members can have conversations with their data.”
This innovation is now being deployed across the group to provide members, suppliers and staff with unified access to business intelligence through email, web and video conferencing.
Gittins added: “For a wholesaler managing complex supplier relationships and category decisions, this represents a significant operational advantage. I’m delighted that we now have these analytical capabilities through email which I believe will lead the entire industry forward.”



















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