Mint brand Smint has officially reached the £20m sales milestone following a record year of sales for its core range, it says.
Over the last four weeks, Smint has delivered +35% value growth year-on-year, and with value market share now at 11%, the brand is superseding competitors including Tic Tac, proving that targeted distribution, heightened in-store visibility and renewed consumer engagement drive tangible, sustained success.
Strategic merchandising and standout POS in high footfall areas has helped convert casual shoppers into regular buyers, while the brand’s core innovation continues to resonate with loyal fans, it says.
Just a few months ago, Smint invested nearly £300k in OOH media, inviting six million commuters to Refresh & Reset with two weeks of targeted outdoor advertising across London and the southeast.
Caroline Grimshaw, brand manager for Smint, said: “Reaching the £20m milestone is a huge moment for the brand and everyone who’s helped us get here. At the start of 2023, Smint was a £5.4m brand, so to have grown almost fourfold in under two years proves just how powerfully shoppers and retailers have backed us.”
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