Tropicana has unveiled its limited edition festive packaging.
The new designs appear across Tropicana’s 900ml and 1.5L cartons of Smooth Orange, Original Orange with Juicy Bits, Tropical Fruits, Orange & Mango, Orchard Apple and Extra Pulpy Orange with More Juicy Bits.
The festive look also features on 500ml cartons of Smooth Orange and Original Orange with Bits, as well as 250ml single-serve bottles of Smooth Orange and Orchard Apple.
“Consumers love the novelty of seasonal products and research by Journal of Open Innovation shows that 56% buy limited edition products at least four times as year,” said Caroline Wilding, marketing director at Tropiana Brands Group.
“Additionally, research from the Bank of England also shows that 29% of consumers spend more during the festive period versus a typical month, so what better than to provide shoppers with an incentive to trade up within the juice category by bringing some festive cheer to our packaging.”
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