One year after launching in the UK, Cheez-It is treating Brits to a new flavour before anyone else in the form of Cheese & Smokey Bacon.
The new flavour is available across convenience stores from 12 August with an RRP of £1.85 for 120g packs, and £2 for 150g packs.
The latest addition is coming to the UK first, so fans can try it before it lands in any other countries.
The new Cheese & Smokey Bacon flavour Cheez-Its are baked with 100% real cheese and are seasoned to perfection with the familiar salty, smokey bacon taste.
Rui Frias, senior marketing manager at Cheez-It, said: “Cheez-It landed in the UK one year ago so what better way to celebrate than by launching a new flavour? The new variant joins the already popular line-up, and will provide shoppers with the satisfying crunch they can’t resist.”
The new flavour joins Double Cheese, Cheese & Chilli and Cheese, Sour Cream & Onion in the Cheez-It line-up.
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