One Stop has been announced as the Women’s Rugby World Cup (RWC) Official Convenience Store Partner, ahead of what promises to be a huge celebration of women’s rugby.
The eight-week campaign will see the group collaborate with wider official RWC 2025 partners including Asahi, Volvic and Unilever, offering exclusive product promotions and activations in store.
Stores will also be offering customers a unique opportunity to win match tickets and stadium tours, making it “the go-to convenience store for fans gearing up for the tournament,” it says.
Alongside official POS, there will also be official merchandise, available from next Tuesday (22 July) in over 1,000 stores nationwide and also online. Customers can pick up an official water bottle for £3.50, keyrings for £2, pens for £1.50, pin badges for £1.50 and shopping bags for £2.50. The profits will support promoting and supporting women’s rugby.
Corie Eldred, head of retail operations at One Stop, said: “We’re proud to partner with Women’s Rugby World Cup 2025 and play a role in bringing the tournament to communities across the UK. With stores throughout the country, we’re perfectly matched to support the most accessible and inclusive Women’s Rugby World Cup to date.”
Running from 22 August to 27 September, the tournament will feature 16 of the world’s best teams competing across eight iconic host cities throughout England.
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