Imperial Brands is set to launch its cigarette brand Paramount in Northern Ireland.
Available in independents from this month, Paramount enjoyed huge success when it launched in England, Scotland and Wales last year.
Available in both full flavour king-size and super king-size formats and featuring premium, Virginia sun-ripened tobacco, Paramount has maintained a competitive RRP of £12.50 for the launch into Northern Ireland, making it an attractive choice for a wide range of adult smokers while still offering a strong margin for retailers.
Shirley Soccio, head of consumer marketing UK & Ireland at Imperial Brands, said: “The development of Paramount is a reflection of the continued demand for value products which do not compromise when it comes to quality.
“Many smokers of value products are open to trying new brands if the price is right, and Paramount has already established itself as our best value product in the rest of the UK. This follows on from exceptional success in continental Europe too, and we are confident it will become equally popular in Northern Ireland.”
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