Snack brand Eat Real has teamed up with chef-grade ingredient brand Belazu on its first limited-edition flavour.
The Spicy Rose Harissa & Creamy Yoghurt flavour Hummus Chip marks its first-ever brand collaboration. United by a passion for real ingredients and culinary creativity, the two brands have brought one of the UK’s most iconic Middle Eastern flavours into a new snacking format.
Belazu’s smoky, floral heat has been paired with Eat Real’s hummus base and a tangy yoghurt flavour, mirroring how the paste is used in cooking to bring depth and contrast.
This launch builds on the new range of food-led flavours, inspired by flavour trends and the culinary combinations people love – from Lime, Chilli & Sea Salt, to Greek Cheese, Tomato & Herb – as part of the brand’s mission to bring real food values to snacking.
Sandie Dilger, chief marketing officer at Eat Real, said: “We’ve taken an iconic, well-loved cooking flavour and brought it to snackers in a way that feels fresh, exciting and unmistakably Eat Real. The Belazu team are flavour specialists, and like us, they care about ingredients, quality and real food values. This partnership is about more than just combining two names on a pack. It’s a creative collaboration that brings something genuinely new to snacking.”
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