J2O is expanding its portfolio this spring with the launch of a new range - J2O Sparkling, in a bid to target the growing number of shoppers who prefer their drinks without acohol.
Available in Apple & Raspberry and Apple & Mango flavours, and packaged in an eye-catching 330ml can, the range is “set to deliver standout chiller presence and drive impulse purchases,” it said.
With younger shoppers increasingly seeking alcohol-free alternatives - particularly in the on-the-go space - J2O Sparkling has been created to meet this demand. The fruity, sparkling range aims to attract the next generation of drinkers with a sophisticated non-alcoholic option that still feels exciting, celebratory and fit for any occasion.
Supporting the launch of single serve J2O Sparkling is the favourite Orange & Passion Fruit still, now available in a 330ml can.
Carly Sims, socialising brand director at supplier Carlsberg Britvic, said: “With J2O Sparkling, we’ve taken what consumers already know and love about its unique taste and given it a fresh, sparkling twist, creating a premium option that feels right for everyday get-togethers, relaxing evenings at home, or special moments worth celebrating.
“By launching across both single cans and multipacks, we’re helping retailers tap into different shopping missions, from impulse top-ups to bigger planned shops, while encouraging shoppers to trade up for social occasions.
“The new 330ml single can also gives retailers an easy way to meet demand for softer, low-tempo occasions, whether that’s enjoying a drink with a meal or picking up something a bit more special as part of a meal deal.”
J2O Sparkling, alongside Orange & Passion Fruit still in the new 330ml can, will be available from March across grocery, convenience and wholesale channels with an RRP of £1.75.
The launch will be supported throughout the summer with cross-channel activations and a consumer campaign championing J2O’s Get to the Juice tag line.
In addition, from this month, J2O will introduce a wider roll out of its 10x250ml multipack featuring its core Orange & Passion Fruit and Apple & Raspberry still flavours, offering shoppers greater value through a larger pack format.
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