Premier Foods is strengthening its breakfast offering in the convenience channel with the launch of four new pricemarked packs (PMPs) across its Ambrosia and FUEL10K ranges.
The rollout aims to support independent retailers by providing shoppers with clear and visible value, helping to drive stronger rates of sale across key breakfast products.
The new formats will be available across leading products in FUEL10K’s granola and Ambrosia’s porridge pots line-up, catering to both at-home and on-the-go occasions. This marks the first time that FUEL10K will be available in pricemarked formats, giving retailers the opportunity to capitalise on the brand whilst offering shoppers confidence on price.
Rob Craven, customer controller of wholesale and convenience at Premier Foods, said: “We know convenience shoppers are on the lookout for easy and tasty options when it comes to breakfast. FUEL10K and Ambrosia breakfast products are already worth more than £6m in convenience, and growing.”
To support the launch, Premier Foods has partnered with retail app *shopt, offering independent retailers a £3 reward when they stock Ambrosia Apple & Blueberry and Golden Syrup Porridge PMPs together, and FUEL10K Chocolate and Super Berry Granola PMPs alongside each other, available for up to 345 redemptions for each product range. The campaign will further raise awareness and support trial across the impulse channel.
The Ambrosia Porridge Apple and Blueberry & Golden Syrup feature £1.19 PMPs, while the FUEL10K Granola Chocolate and Super Berry are in £2.99 PMPs. They are available for retailers to order via Bestway, Unitas and Sugro wholesale depots.
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