Bebeto has launched its biggest and boldest Halloween range yet with the addition of four new products and new look packaging.
Available now in key retailers and wholesalers including Spar and Parfetts, the new products include Witches Cauldron in 130g bags, Mummies Bandages (160g), Witches Hair (160g) and a Spooky Mix Multi Pack (25x15g).
Bebeto’s Halloween season is growing year-on-year, it says, with 2024 being its biggest. The brand grew ahead of market, up 210% versus the market which grew at 56%, according to research from Circana. This year, with the additional four NPD lines, Bebeto expect 2025 to be even bigger. The new products sit within Bebeto’s existing Halloween range which includes popular items such as Super Sour Scary Skulls, Gummy Brains, Fizzy Fangs, Trick and Mix Party Pack and Spooky Mix Trick or Treat Box.
Commercial director, Phil Hulme, said: “Halloween has become a standout season for UK consumers, and we’re meeting that excitement head-on. Off the back of last year’s exceptional growth, we’re giving retailers more reasons than ever to stock up – from eye-catching innovative new products to refreshed packaging – all while keeping value top of mind for families nationwide.”
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