Doritos is teaming up with one of the most popular Netflix shows of all time, Stranger Things, ahead of the hit show’s much-anticipated final series, with a limited-edition Black Garlic Dip and Stranger Things-inspired party-sized bags.
The new Doritos Black Garlic Dip will help retailers create excitement in their store by tying into the mysterious world of Stranger Things – making it a must-try for fans.
With a creamy texture and bold flavour profile, the dip is designed to perfectly compliment the taste and crunch of Doritos and is set to elevate spreads during sharing occasions at home. It will be available in the run-up to the Halloween season, with its black colour making it the perfect addition to a spooky night at home.
In addition to Doritos, the Stranger Things-themed pack designs will also be rolling out across Walkers Snacks brands - Monster Munch, Wotsits, Quavers and Squares, bringing excitement from the screen to shelves. The designs will feature fans’ favourite characters and graphics from the Upside Down world, bringing the eerie energy of Hawkins to store shelves ahead of the show’s final season.
The limited-edition themed packs will be available in PMPs, grab bags, and sharing formats, helping retailers meet varied shopper missions. Doritos is also set to dial up value by increasing its party-sized bags from 180g to 270g - ideal for gatherings and Stranger Things watch parties.
Rob Pothier, marketing director at Doritos, said: “This collaboration feels like a full circle moment, and we couldn’t be more excited. Doritos made cameo appearances in past Stranger Things episodes, so bringing to life that natural partnership between the show and our brands before the series ended was a must. With our party-sized bags and bold Black Garlic Dip, we’re set to be the most talked-about snacking experience ahead of Halloween and in the run-up to the new series.”
The partnership will be supported with a huge multimedia marketing campaign including high impact POS materials to drive in-store visibility, digital assets, OOH, social media, influencer boosting and PR.
The limited-edition themed packs and the Doritos Black Garlic Dip are available across the grocery, impulse and wholesale channels from September until end of November. The packs are available in a range of formats with an RRP starting from £1.35 and the Doritos Garlic Dip 270g at RRP £2.50.
No comments yet