Chilean wine brand, Casillero del Diablo, has announced a new wine, Jammy Red Devil. This smooth, easy to drink red blend from ‘the Devil’s cellar’ brings a sweeter red wine style to the producer’s portfolio.
It adds that the ‘jammy’ red blend category of sweeter styled reds has grown, from almost a standing start a few years ago, to now be worth over £200m in retail sales value.
Brands controller at supplier VCT Europe, Claire Raine, said: “Our shoppers have been telling us they’d like to see a ‘jammy’ wine in the range. Interestingly, this fruity, sweeter style over-indexes with both the under-30s and over-60s, so it has a dual appeal.
“The name was always going to be the only choice for this new, sophisticated, sweet offering. Given our 15-year partnership with Manchester United - the original Red Devils - we felt a tie up was the perfect way to celebrate the launch of our latest wine.”
Under the banner 15 Years United, Casillero del Diablo fans can visit www.casilleromanchester.com, where drinkers have the chance to win a visit to Old Trafford, the Red Devils’ home, as well as the chance to win wine and merchandise.
A blend of Shiraz and Carmenere, Jammy Red Devil launches on 3 November across the entire Unitas and Bestway group wholesalers, as well as in Morrisons.
No comments yet