Bread, bakery and food to go specialists, Delice de France, has unveiled its winter range of limited sweet and savoury products, and is also increasing stock levels to help retailers maintain high availability and make the most out of seasonal opportunities.
Available now, this year’s range features creative twists that reimagine seasonal favourites. Two doughnuts – in Apple Pie and Chocolate Orange flavours - and a trio of muffins – in Spiced Stollen, Gingerbread and Cranberry & Orange varieties – capture seasonal flavour trends.
Last year, Stollen and Gingerbread Muffins sold out completely. With stock levels increased for 2025, these are two key flavours for retailers to consider. Outlets will also be able to offer their shoppers Shortcrust Mince Crowns, Puff Lattice Mince Pies and a Rich Fruit Cake, containing cherries soaked in sherry and topped with marzipan and decorative icing.
The range also includes two hearty savoury options. There is a Christmas Cracker Roll and the return of Pigs in Blankets Slice.
Emma Woodcock, category manager, said: “We’d advise outlets to consider adding a mixed case of doughnuts, muffins or mince pies as part of their retail offering to disrupt and tempt shoppers this winter.”
Delice de France will support its customers with promotions on festive best sellers in bread, patisserie, viennoiserie and sweet bakery. This Christmas will see the company reduce prices on both core favourites and recent innovations.
Thierry Cacaly, CEO, added: “Christmas is the most important time of year for the bakery category. Each year we strive to go bigger and better with our festive innovation and support our customers with effective ranging and competitive pricing.
“We’re confident this year’s range is our strongest ever, and we have upweighted our availability to help our customers drive their sales and profits.”
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