New research from packaging company Amcor has shown that for UK crisp lovers, the environmental impact of packaging has become an important factor alongside taste when considering what to buy.
Its survey of over 2,000 UK consumers looked to understand what drives crisp-buying decisions. It found that 30% of UK consumers consider the environmental impact of the packaging when buying their crisps.
This proves to be important for younger consumers, with 43% of 18-44-year-olds agreeing they’re more likely to consider the environmental impact, compared to 20% of over those over 45.
The research completed last month underscores the collaboration between Amcor and Burts, which recently launched new crisp packaging in the UK made with 55% post-consumer recycled materials.
The packaging is made from advanced recycled materials and offers the same quality and performance as virgin resin, making it suitable and safe for food-grade applications without compromising product integrity.
The study also found that 28% of respondents agree that the environmental impact of the packaging is just as important as the taste of crisps, while 40% agreed they would be more likely to buy crisps if the packaging had been made from recycled materials.
Sally Liggins, key account manager, snacks and confectionery, EMEA at Amcor, said: “These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be. Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports real sustainability progress.”
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