Frylight has unveiled a complete rebrand and packaging refresh across its range, set to roll out from mid-July.
The new packaging has been modernised to increase stand out on shelf, and include illustrations to show shoppers how each variant can be used, helping them choose the right product for their needs.
The core range of Sunflower, Rapeseed, Olive and Garlic Infused spray oils are now joined by a newly positioned Buttery Baking spray oil, formerly known as Butter Flavour Cooking spray oil.
Commenting on Frylight’s new look, Al Flynn, Frylight senior brand manager at Saputo Dairy UK, says: “With the rebrand, we wanted to make the Frylight range easier for consumers to shop and bring real energy back to the oils category, which is purchased in a very habitual way. Spray oils currently account for just 1.7% of total oil volume, so we see a real opportunity to bring a challenger mindset to the category, shifting consumer behaviour from pouring to spraying.”
The rebrand will be supported by social media activity to drive awareness and inspire new usage occasions with further communications activity planned later in the year.
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