Kingfisher Drinks has announced the launch of Sagres Sol & Mar, calling it a new twist on the Sagres taste.
New Sagres Sol & Mar is “light, crisp, and brewed with a subtle touch of sea salt from the Portuguese coast, capturing the spirit of summer in every sip,” Kingfisher says.
The lower 4% ABV makes it ideal for warm-weather occasions, from barbecues and picnics to terraces and beer gardens, it adds. The new product is available to grocery and convenience retailers from August in retail packs of 6 x 250ml, with an RRP of £6.
Andy Sunnucks, senior brand manager at Kingfisher, said: “We know many drinkers nowadays are looking for lower ABV, flavour forward options with authenticity and craft cues, and Sagres Sol & Mar delivers on all three.
“Sol & Mar isn’t just inspired by Portugal, it’s brewed there, and the beer’s flavour, ingredients and laid-back attitude reflect the lifestyle and taste of the Portuguese coast. It feels like a natural addition to the Sagres range following the main brand’s success as the house beer in Nando’s, and we’re confident the lower ABV will align well with current consumer demands.”
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