New sugar-free Tic Tac Twos, released later this month by Ferrero UK, are looking to bring a fresh twist to the iconic brand, with two dual flavours in one serving.
Tic Tac Two actually makes its global debut in the UK , and is available in three contrasting flavour combinations. Raspberry & Lemon and Strawberry & Lime offer a fruit twist, while Fresh & Mild Spearmint is more classic refreshment. With a new double-sided format, Tic Tac Two allows consumers to mix flavours to suit their mood.
Pocket sugar confectionery remains a valuable opportunity for the impulse channel, with Tic Tac ranking among the top five brands contributing £8m in sales. Building on this, Tic Tac Two is positioned to maintain the brand’s relevance while offering retailers a chance to engage with shoppers and meet the growing demand for on the go confectionery.
A Ferrero spokesperson said: “This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences. We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
Tic Tac Two will be rolling out across grocery, convenience and wholesale channels later this month with an RRP of £1.70.
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