A Wrexham convenience retailer has opened a new Go Local Extra store, the first of its kind in the city.
Value offers and an inviting layout are attracting customers, and the store is performing exceptionally well, with sales increasing significantly weekly. After extensive interior and exterior refurbishments, the new store provides competition to a competitor next door.
With over 26 years of experience and two other successful convenience stores in Wrexham, Subash Subakaran has operated with Premier for most of that time, but he wanted a change with his latest retail venture.
The 2,000 sq.ft. store on Prince Charles Road received over £200k in investment and was transformed from an empty unit previously used as a Co-op. The new store features a completely new counter area, new lighting and shelving units, and an extensive beer, wines, and spirits section with a dedicated walk-in ‘beer cave’ and separate ‘soft drinks cave.’
Subash and his wife Suki recently hosted a successful bake-off competition in the in-store bakery and a colouring competition for local school children to participate in. The resulting designs are proudly displayed in the store for customers to enjoy.
Community involvement is a top priority for Subash and Suki through their new store with the full support of Parfetts. Subash has been a Parfetts customer for many years having visited them for his other stores.
He chose to partner with Parfetts and Go Local Extra because he valued his independence, flexibility, and freedom to choose the best product range for his customers, but with the full backing of a strong support network. He also wanted to try something new and different, providing maximum value for money to his customers while maintaining healthy sales margins to build his latest business.
Subash said: “Becoming the first Go Local Extra in Wrexham is a positive move for my business and my customers. I know and understand our customers in Wrexham very well. This experience brings something entirely new to the area, delivering a fresh offering, style and, significantly, value for money.”
John O’Neill, retail operations controller from Parfetts, said: “This new store is making great use of the space to deliver a positive shopping experience for customers with a warm welcome and real value for money. We look forward to supporting the further growth of Subash’s businesses.”
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