Functional shot brand, Moju, is planning impactful physical marketing and brand activations across the UK, partnering with product sampling agency the Work Perk.
The first round of activations, designed to drive awareness, trial and get the notoriously fiery shots into the hands of its target consumers, is taking place in multiple cities inside high-footfall train stations including Leeds, Glasgow Central and London Waterloo. The brand’s bright orange looks and high-energy team can be spotted bringing a dose of mojo to commuters’ days with its fresh root Ginger and Hot Mango Immunity shots.
To further enhance visibility and engagement, the product sampling will extend to office spaces in Edinburgh, Leeds, Glasgow and Manchester. 70,000 samples will be distributed to office workers during the morning hours and each is accompanied by leaflets to educate about the product’s benefits.
“Surprising and delighting office workers on dreary January mornings with Moju’s Wake Shake Boom campaign has been a joy,” said Tom de Vries from The Work Perk. “This product not only brightens their day but supports their energy and immunity when they need it most.”
To amplify the campaign’s impact, Moju has launched a series of vibrant outdoor advertisements along with TV ads and radio campaigns, ensuring the brand stays top of mind for consumers as they move through their daily routines. The campaign is set to continue rolling out further across the UK in 2025.
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