Westons Cider has revealed a new look for its Stowford Press cider.
The rebrand looks to “strengthen the brand’s premium positioning, recruit new consumers and unlock fresh growth opportunities for off-trade partners”, said the cider producer. It also aims to “tap into younger drinkers”
Rolling out from the end of July, the new packaging includes a ’100% locally sourced apples’ stamp and features the “iconic press design” to reflect the brand’s authentic approach to cidermaking, said Westons.
The “fresh and contemporary” design blends “modern premium cues with nods to its rich heritage”, said Westons. Features include “eye-catching” visuals to stand out on shelf and meet evolving shopper expectations, it added.
“At Westons Cider, we don’t make cider the easy way – we make it the right way,” says Holly Chadwick, brand manager at Westons Cider.
“Stowford Press is a testament to that philosophy, made only with cider apples from local growers. Our new design heroes our roots in Herefordshire and the craftsmanship that sets us apart, while also appealing to a new generation of cider drinkers who want more than just a mainstream brand.”
The brand refresh will be supported by PoS, display units and targeted loyalty card offers in grocery and convenience.
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