Appleby Westward, Spar South West’s primary wholesaler, has announced the launch of a new comprehensive Every Day Low Price campaign (EDLP), backed by a significant investment over the next 12 months.
The strategic initiative marks a major wholesale cost-of-goods commitment, designed to enhance Spar retailers’ ability to “deliver strong value while protecting margins in an increasingly competitive market,” it says.
The campaign spans all key food and drink categories including ambient, alcohol, fresh, chilled and non-food goods, and will provide Spar South West retailers with consistent access to competitively priced core convenience products.
The list of essentials included in the campaign range from Braces Medium White bread, Fairy Liquid Original 320ml, Weetabix 24 pack and Spar own label Whole Chicken to high demand lines such as Monster Energy Drinks, Thatchers Gold Cider 4-packs and Allride Screenwash.
The new, quarterly promotional campaign underpins the initiative, reducing wholesale prices on approximately 100 lines across all categories. Each of these prices will be locked in for 12 weeks, ensuring long term value for retailers and enabling them to plan with confidence. The product mix will also evolve seasonally to remain aligned with consumer demand and shopping trends.
“While Spar South West has always maintained competitive pricing, this investment demonstrates our commitment to providing exceptional value to both our retailers and their customers,” said Steve Thomas, sales and recruitment director at Appleby Westward. “This initiative will strengthen our position in the convenience market and support our retailers in driving customer loyalty through consistently low prices.”
The EDLP campaign is part of Appleby Westward’s wider strategy to equip its independent Spar retailers with the tools they need to thrive – combining “strong product pricing, seasonal agility and ongoing investment in wholesale support,” it says. The campaign launched last week, with the 12-week cycle running through to the week commencing 29 September.
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