As the temperatures rise, Tropicana is treating consumers and retailers alike to a summer packed full of prizes.
In its first ever on-pack promotion across its single serve range, the Peel a Deal competition offers consumers the chance to buy, scan and win instant prizes, and the fruit juice brand is also rewarding retailers with their own prize pot.
Available now until 31 August, shoppers can be in with a chance to win top prizes such as flights, hotel stays, tech gadgets and more, by purchasing any Tropicana, Naked or Copella single-serve packs.
Tropicana Sparkling and single-serve pricemarked packs are also included in the promotion.
Tropicana is also offering prizes to convenience retailers too. “We wanted to recreate the success of the Peel a Deal shopper campaign, but with a firm focus on rewarding retailers,” said George Tuck, head of impulse for wholesale at Tropicana.
“Retailers are the beating heart of the communities they serve, and we’re delighted to give something back to them this summer.”
Retailers have the chance to win a share of the £5,000 prize pot by buying any Tropicana, Naked or Copella single-serve packs until 10 August. They then need to download or log into the free Shopt app and upload their invoice.
Retailers can enter each time they stock up on single-serve packs until 10 August. Every week, winners will be chosen to receive £100s worth of vouchers to spend over the summer.
“We carried out a survey with retailers to find out what they would value most from a competition,” concluded Tuck. “We then used this feedback to create the competition, using the platform that was proved to be most effective.”
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