The Advertising Standards Authority (ASA) has today (16 July) upheld three complaints about an advert which appeared on its website in Decemebr 2024, claiming the drink would calm those who drank it, as well as for claims about sugar. The advery also claimed it could help with anxiety and stress.
The watchdog found that the rules around food and drink marketing had been breached, and Trip responded by saying it had removed the claims but hoped they may yet return. The ASA upheld the complaints against the cucumber and mint flavoured drink.
CBD is short for cannabidiol, which is a legal extract of marijuana available in countless products - although it doesn’t offer the same ‘high’ as the drug itself.
In its report, ASA said: “We told Trip Drinks Ltd to ensure ads did not make claims that a food or supplement could prevent, treat or cure human disease. We also told them to ensure any nutrition claims complied with the conditions of use associated with the relevant claim on the GB Register, and that they did not use specific health claims that were not authorised on the GB Register.”
No comments yet