Carling will continue its role as the Official Beer Partner of the Emirates FA Cup and Adobe Women’s FA Cup.
As part of the deal, which will run until at least 2027, Carling will be rolling out promotional activity throughout the competitions to bring fans even closer to the action.
The announcement comes after the Second Round Proper draw of the women’s competition and in the build-up to the First Round Proper of the men’s competition that begins this Friday, 31 October.
Speaking about the extended deal, commercial director at The FA, James Gray, said: “We’re delighted to extend our partnership with Carling as the official beer partner of the Emirates FA Cup and Adobe Women’s FA Cup. The lager brand is well known as an outstanding supporter of English football, and it’s been a pleasure to see this commitment first hand with such a wide variety of activity over the past three seasons. We look forward to working together over the years ahead and seeing even more magical moments be created around our flagship competitions.”
Brand director for Carling, Ryan Mclaughlin, said: “The Emirates FA Cup and Adobe Women’s FA Cup bring together clubs and fans from every level of the game, making it truly open to everyone. We’re proud to continue as its official beer partner, sharing those moments with supporters whether they’re watching at home, in their local pub or at Wembley Stadium itself. Over the next three years, we’ll keep finding new ways to help fans feel part of the magic of the Cup.”
No comments yet