Samworth Brothers has launched a new Food For Now range, designed to “help busy retail and coffee shops offer reliably delicious, fresh options without the operational costs”.
The range is available from today (23 July) across convenience and foodservice channels.
The portfolio of fully prepped options includes a sandwich menu of Double Egg & Baby Spinach, Ultimate Chicken Salad and Chicken & Chorizo, a wrap and salad menu which offers a Chicken & Bacon Caesar Wrap, Tuna Nicoise Salad Bowl and Chicken Tikka Salad Bowl and a baguette menu with four familiar favourites.
The initial launch will be followed by an expanded menu from 30 July, to include Cheddar Ploughman’s, Gammon Ham & Cheddar and Prawn Marie Rose sandwiches and a Greek Style Chicken wrap. A ‘heat-to-eat’ range of croque, ciabattas, toasties, paninis, wraps and breakfast rolls will also land in September, the supplier says.
The look and feel of the range leans into freshness through premium, fully recyclable Kraft packaging in a minimal, clean design with a large window and hand-finished style label. To further dial up the range’s “straight from the kitchen” appeal, there is the option for retailers to personalise the front of the package with their shop, bespoke FTG range, or café logo.
Wayne Greensmith, head of customer marketing at Samworth Brothers - Food For Now, said: “Our new range is designed to take the pressure off your team and keep customers coming back for more. From hot melts to fresh wraps, every product looks handmade, tastes top-tier and is ready to serve in minutes.
“Whether your shoppers are grabbing straight from the chiller or you’re heating up, you’ll get consistent quality every time – no chef, no prep, no hassle.”
No comments yet