Fox’s Burton’s Company (FBC), owner of the Rocky brand, is hoping to shake up the chocolate biscuit bar category with Rocky Stack’d - the first major innovation in the bars’ format in over a decade, and its first ever sandwich style bar.
FBC says the new Stack’d bars present a “significant opportunity for retailers to drive incremental sales with a refreshed and indulgent proposition that meets growing shopper demand for newness and added texture.”
Building on Rocky’s heritage of crunchy biscuit satisfaction, Rocky Stack’d combines two crunchy biscuits with a layer of cream in between, delivering a multi-layered eating experience. The new line is available in Vanilla Cream and Chocolate Cream.
David Hebson, trade marketing director at FBC, said: “Rocky has always stood for quality and great taste, and we’re proud to be one of the top household names in the biscuit category. With Stack’d, we’re doubling down on those values while giving shoppers the ‘new news’ they’re craving in the chocolate biscuit bar aisle.
“This is all about offering a more indulgent and satisfying option - whether it’s evening snacking or an on-the-go treat - and we believe it gives retailers a powerful new reason to back the Rocky brand.”
The bars will be available for £1.50 in 6-bar multipacks and are individually wrapped, making them ideal for on the go or at home consumption. They are rolling out to major retailers from 7 September.
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