Malibu DDAD

Malibu has got Tom Daley back in his briefs once again to promote its responsible drinking initiative ‘Don’t Drink and Dive’.

A quarter of Brits take more risks in hot weather, while one in three have swum after drinking, according to a new study from Pernod Ricard’s rum brand.

In its second year, the campaign looks to further raise awareness about the dangers of drinking and diving, having seen a 12% positive impact so far, it said.

Daley’s new heat-sensitive, knitted swim trunks change colour when temperatures hit 20 degrees, serving as a reminder of the increased dangers when mixing drinking and swimming in hot weather.

Malibu DDAD (2)

Designed in collaboration with his knitwear brand Made With Love, the retired Olympic champion diver left ITV’s This Morning hosts blushing as he delivered the weather wearing nothing but his colour-changing trunks.

As part of the campaign, Daley returns to Malibu’s socials with The Daley Forecasts - a playful yet practical series of social videos showcasing his newfound weatherman skills.

Each clip features him in his signature trunks as he delivers an important water-safety message tailored to the day’s weather.

A handful of the exclusive trunks will be up for grabs via Malibu UK’s Instagram.

“Responsible drinking is a message we continue to land through our brands and Malibu’s Don’t Drink and Dive campaign clearly resonated with consumers the first time around, but the job’s not done,” said Liam Murphy, marketing director for Pernod Ricard UK.

”Award-winning creative aside, the campaign delivers a clear and simple message that’s easy to forget when consuming alcohol near water this summer. Don’t Drink and Dive!”

The campaign comes ahead of World Drowning Prevention Day tomorrow (July 25).