J2O Glitterberry is back for the festive season. The grape, cherry, and winter spice flavour with edible red glitter, is available now for a limited 16-week run. The product is available at a recommended price of £6.24 and £13.55 in multipacks of four and ten.
To drive consumer engagement, the launch will be accompanied by an on-pack promotion across the core range, giving shoppers the chance to win Ticketmaster e-gift cards and Bluetooth speakers. To enter, consumers must purchase a pack of J2O Orange & Passion Fruit, Apple & Mango, Apple & Raspberry, or Glitterberry and visit the J2O website to enter.
Munnawar Chishty, Carlsberg Britvic CMO said: “With consumers entertaining friends and family more often and at home during the run up to Christmas, we’re aware how key this shopping period is for retailers. We know that J2O Glitterberry is a firm favourite with our customers. However, this year’s on-pack promotion will add an extra layer of excitement, giving shoppers a reason to choose J2O and enable retailers to maximise their premium adult soft drink sales.”
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