Mr Kipling is set to make Christmas even sweeter this year, with two new seasonal launches joining its range of festive favourites - Mr Kipling Mince Pie Whirls, along with a new two-pack format of the Signature Collection All Butter Mince Pies.
Mr Kipling’s new Mince Pie Whirls will combine the iconic Whirls with a unique twist on the classic mince pie taste – filled with brandy-flavoured creme and mincemeat flavour sauce – for the very first time. The launch will help retailers grab the attention of shoppers on the lookout for different ways to enjoy their favourite festive flavour.
In addition, Signature Collection All Butter Mince Pies twin packs are designed for smaller households and will encourage trial among new consumers supplier Premier food says.
Both products will be available from September, providing retailers with an early opportunity to drive sales and delight shoppers in the run up to the holiday season.
Naomi Shooman, global marketing director for sweet treats at Premier Foods, said: “Christmas is a crucial time for the category, and mince pies remain at the heart of festive traditions. We know they’re a much-loved favourite, but we’re always looking for ways to surprise and delight consumers with new variations on classic flavours.
“With our Mince Pie Whirls, we’re hoping to bring excitement and intrigue to the Mince Pie segment, while our two-pack Signature Collection Mince Pies opens up even more opportunities for shoppers to enjoy a premium sweet treat.”
On top of the two new launches, some favourites from Mr Kipling and Cadbury are returning to shelf this year, including, Mr Kipling Festive Bakewells as well as Cadbury Cake Bars, Yule Logs and Reindeer Cakes.
Mr Kipling Mince Pie Whirls and Mr Kipling Signature Collection All Butter Mince Pies two-pack will be available with an RRP of £1.50.
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