Supplier Pladis has announced it’s adding to its indulgent snacking range - McVitie’s Signature - with the launch of Dark Chocolate Caramel Rounds.
The rich, gooey caramel crunchy biscuits are covered in thick dark chocolate and offer “a luxurious, multi-textural snacking experience,” it says, and further extend the McVitie’s Signature range, first created to help retailers make the most of the huge growth opportunity in afternoon and evening snacking.
“This launch builds on the success of the Signature range, which also includes Milk Chocolate Caramel Rounds and Chocolate Cream Swirls - where we’ve hit 9% penetration since last year,” explained Alice Jamieson, senior brand manager at Pladis UK and Ireland.
“Dark Chocolate Caramel Rounds also tick the boxes when it comes to looking tempting and delivering multi-textures including chocolate - everything needed to help drive growth for sweet biscuits during this occasion by making sure they are seen as an evening snacking essential,” Jamieson added.
The new Dark Chocolate Caramel Rounds have an RRP of £2 and are rolling out across wholesale and convenience outlets throughout this month.
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