Mixer brand Schweppes has announced a landmark partnership with Goodwood, one of the UK’s most prestigious and historic estates – as the Official Mixer Supplier to Members’ Meeting, Festival of Speed, Goodwoof, Goodwood Racecourse and Goodwood Revival events.
This partnership “brings together two iconic British names with over 500 years of combined heritage,” it says.
From the golden age of racing to the classic clink of a Schweppes G&T, both brands share a deep-rooted passion for craft, character and unforgettable experiences, it adds.
Guests across Goodwood’s famous events will now be able to enjoy Schweppes’ non-alcoholic mixers on their own or paired with a spirit. The brand is to offer options to suit every taste and occasion throughout the season in Goodwood’s bars and VIP enclosures.
Rob Yeomans, vice-president, commercial development at supplier Coca-Cola Europacific Partners (CCEP) GB, said: “Goodwood is a British institution renowned for delivering unforgettable experiences rooted in heritage, quality and a passion for excellence – values that Schweppes proudly shares.
“This partnership provides an exceptional platform to highlight the versatility and premium quality of Schweppes mixers, keeping the brand front of mind, while enhancing the experience of guests at Goodwood’s iconic events.”
No comments yet