With the demand for high and enriched protein products from gym-goers, Gen Z and more showing no sign of slowing, Lancashire-based manufacturer Simply Doughnuts just entered the market with the announcement of its own protein rich range.
Supplied individually wrapped and weighing 75g , the new doughnuts are available in three flavours - Cookies & Cream, Hazelnut Swirl and Triple Choc, and contain 11.25g of protein per doughnut.
The doughnuts are baked rather than fried, and they contain no added sugar. In addition, none of the new flavours exceed the HFSS threshold, meaning retailers should face fewer restrictions in terms of product promotions and placement.
As with all Simply Doughnuts’ products, they have been developed to offer retailers extended shelf lives in order to minimise food waste and associated losses. They will last nine months in ambient conditions.
The new range is also suitable for vegetarians, is free from palm oil and GM ingredients and are available to retailers in shelf-ready cardboard trays containing eight packets. The packaging is fully recyclable and they are VAT-exempt.
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